Social Media Marketing in Franchising †MyAssignmenthelp.com

Question: Discuss about the Social Media Marketing in Franchising. Answer: Social media has become an integral part of the business activities. It has emerged as a very crucial part f the organizational set up and a strong tool of marketing. Social media plays a strong role in establishing the presence of a firm and marketing has become much easier in this age of many website marketing activities. In the contemporary world, it is now very easy to start a business and get it recognized within a shortest span of time. The development of social media as an important tool of franchising started early in the turn of the century. Twitter, Facebook are the two most popular sites across the world, however, other sites like the Instagram, Google plus, Pinterest and WhatsApp among others are strong marketing tools. The significance of the social media to many franchises is invaluable. Social media is a strong tool used to establish and maintain firms reputation. It increases the presence of the business through its flexibility and wide reach. Above all, it is a strong selling point for many goods, with new products lately being launched through organizations Facebook pages or the official Twitter handles (Claussen, Finkelstein, McCarthy, 2016). The other important aspect of the social media is the ability to create the close link between the business and their customers. Frequent engagement through direct chats and responses from both the organization and the customers raises the connection and the trust of the business to the outside community. Social media is used in several ways (Webster, Hume, Margee, 2015). The common one used by the organizations is the launch and the announcement of new products or promotion of their products. This is done through posting of beautifully edited images with marketing statements. Similarly, perfectly edited videos could be used. In this regards, the organization monitors the social media users feedback at the same time engaging them through interactive sessions. References Claussen, S., Finkelstein, C., McCarthy, S. (2016). Tweet, Like, Share, Repeat -Effective Management of a Franchise Brands Social Media Program. International Franchise Association 49th Annual Legal Symposium . Webster, G., Hume, Margee. (2015). Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising. IGI Global .